Where are you looking for your future job?

Digital Hub Danish professor Claus Rosenstand sees jobs in the digital age

I don’t know exactly what my future job will look like. But we know where to look for them. That is, digital technology startups and scale-ups.

The transition from the hunter-gatherer era to the agricultural era created new jobs in various agricultural markets, such as animal and vegetable farming. Accordingly, new jobs were created in various industrial market verticals such as production and consumption during the transition from the agricultural era to the industrial era. Of course, this has been the case for a long time and has become more fragmented in various market subverticals.

To this end, we recommend looking for new jobs in the digital market vertical as we move from the industrial age to the digital age.

Digital Markets – Industries and Exponential Growth

Since the end of the 19th century, the price/performance ratio of computing has improved dramatically. So for the same fixed amount of money every year, he gets twice as much computing power. More precisely, exponential growth has taken him from doubling every two years to less than a year today.

Of course, part of this exponential growth is reflected in digitally-driven disruptive technologies such as genetics, artificial intelligence, and robotics. But furthermore, this exponential price performance is also reflected in the transition from the industrial age to the digital age itself, as shown in the Danish digital tech start-up and scale-up labor market figures. I’m here.

The crux of the problem is the digital technology job market itself, and the job market of the future is also digital.

This may be evident in the figures for the Danish job market, which can be seen as areas with less than 6 million Danish populations.

Figure 1: Number of Danish workers in digital technology start-ups and scale-ups, 2017-202
Using this dataset, we have collected figures for the Danish digital technology start-up and scale-up labor market over the last five years.
The figures above are for Denmark, and corresponding figures for other regions have not been investigated, but the exponential price-performance ratio and age-changing history are common phenomena around the world. Because of this, there is an inductive implication that the transition to the digital age will accelerate exponentially around the world. It’s just a matter of when we get traction for future jobs in various regions.

Denmark’s Digital Ecosphere

The Danish Digital Ecosphere includes seven major Danish digital technology ecosystems: FinTech, HealthTech, Robotics, CreaTech, PropTech, AgriTech and EdTech, and is governed by the Danish Digital Ecosphere Steering Committee. Secretariat, together with ecosystem leaders hosted by Digital Hub Denmark.

You can read more about this in the latest issue of the Open Access Government publication, How Denmark Built Its Own Governance Model for its Digital Ecosystem. The point here is that these seven ecosystems are mapped as market verticals, including submarket verticals, and share these data with Digital Hub Denmark, listed here, with criteria for initiation and scale-up. that is listed here. What is important is that the company is at most ten years old or, in the case of scale-up, has raised venture capital or been listed on the stock exchange within the last five years. In short, all companies are potentially designed to grow rapidly and exponentially.

Figure 1 lists the number of Danish workers in digital technology start-ups and scale-ups from 2017 to 2021 and includes only Danish jobs (excluding jobs in companies outside Denmark). . The four-year growth rate from 2017 to 2021 is 142% and 58% for employees and businesses respectively. To this end, Danish digital technology start-ups and scale-ups are generally consolidating their market position as the number of employees is growing almost three times faster than the number of companies.

Furthermore, all Ecosphere ecosystems are growing year-on-year, with only the growth of EdTech employees (not companies) being anomalous in 2019-2020, and the general public both starting and scaling up digital technologies. It shows a really solid growth trend at a reasonable level. , and at the specific level of the market vertical in which the ecosystem operates.

future workforce

We cannot definitively conclude that this growth is exponential. However, the numbers show exponential growth, with significant traction starting in 2021, with employees roughly doubling every three years and businesses doubling every six years. Assuming this exponential trend continues, he will have about 220,000 future jobs at 4,250 tech companies by 2033.
Beyond these figures, the ecosystem reports that venture capital has more than tripled to €1.7 billion from 2020 to 2021. This will likely lead to further accelerated growth in the coming years.


1. Kurzweil, R. (2005) The singularity is near. group of penguins.
2. Rosenstand, CAF, 24 June. 2022, I: Open Access Government
3. Lundgaard, SS, and Rosenstand, CAF (2019). Investigating Disruption: A Literature Review of Core Concepts of Disruptive Innovation Theory. Aalborg Universitets for lag. e-boger fra InDiMedia

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